‹ Search & indexing

Traffic & AI

Who comes, from where, to which pages — and which AI assistants send them. Analytics counts the public pages of the live site only. Rows where almost nobody engaged are flagged as automated: crawlers that run the Analytics script look like visitors until you check the seconds. How to read these.

Visits Analytics 4, property

Sessions by day

All sessions, and the engaged ones (10 seconds, a second page, or an event). The gap between the two lines is mostly automated.

Channels

How sessions arrived. Each channel keeps its color everywhere on this page.

Referrers

Source and medium, by sessions.

Entry pages

Where sessions began, with how many engaged.

Page popularity

Views, with the people who viewed. Exit pages and paths are not in Analytics’ API; Explore in Analytics has the path tool.

Visitors’ countries

Flagged rows are almost all automated.

Devices

Desktop, mobile, tablet.

AI assistants answer engines that cite the site and send readers (AEO / GEO)

Sessions from AI assistants by day

Readers who followed a citation in ChatGPT, Perplexity, Copilot, Gemini, Claude and the like. The assistants’ own crawlers do not run scripts, so they are not counted here; this is people they sent.

Which assistants

By sessions, with how many engaged.

Pages they cite

Where those readers landed — the pages the assistants are quoting.