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Search & indexing

How the site stands in Google and Bing: what each has indexed, what it shows searchers, and what they click. Google’s numbers settle about three days late (the shaded band); Bing’s lag two to six days. How to read these.

Google Search Search Console,

Impressions by day

Times a page of the site appeared in results.

Clicks by day

Searchers who came through.

Average position by day

Weighted by impressions; lower is better.

By page type

Which kinds of page Google shows, and which earn the click. The same groups as the decision log’s baseline.

Top queries

What people typed. Position is where the site stood for it.

Top pages

By impressions; clicks and position beside.

Searchers’ countries, devices and appearance

Where the searches came from and how the result looked.

Google indexing the sitemap report and Google’s own verdict on a sample of pages

Sitemap, as Google holds it

Registered under the old site’s http name; Google follows the redirect. “Last downloaded” is when Google last read the list of pages.

Index status, sampled

Google’s verdict for a few pages: the home and section pages every time, plus a different handful each day. Each lookup spends one of 2,000 a day and is kept a day.

Bing Webmaster API,

Pages in Bing’s index

By day. The count above the sitemap’s is the old site’s addresses, still draining.

Crawled a day

Pages Bing fetched, and how many answered with a redirect.

Impressions and clicks

Bing searchers, by day.

Sitemap feed and crawl issues

What Bing reads and what it could not fetch.

Top queries on Bing

Over Bing’s own reporting window.

IndexNow how Bing learns of a Publish